The defence The Sentimental Softie
“Sincerity is not manipulation.”
The film risks embarrassment to make emotion communal, and that openness is harder than fashionable detachment.
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New Biz in the Hood
Comedy · Drama · 2019
Fred Bartel is the charismatic boss of a trendy Parisian communication agency, Happy Few. After a heated tax audit, he was forced by the administration to relocate overnight his company in La Courneuve. Fred and his team meet Samy, a young suburb who will quickly propose to teach them the rules and practices to adopt in this new environment.
Movie details
New Biz in the Hood
2019 Comedy · Drama 1h 30m
Critical arithmetic
One number, for now.
Scores change. Arguments endure.
TMDB
5.8 / 10
Community rating
Fred Bartel is the charismatic boss of a trendy Parisian communication agency, Happy Few. After a heated tax audit, he was forced by the administration to relocate overnight his company in La Courneuve. Fred and his team meet Samy, a young suburb who will quickly propose to teach them the rules and practices to adopt in this new environment.
CriticWise case file
What this film says about your taste.
Not a recommendation score. A measure of how closely the film’s taste signals resemble yours.
The archetype split
Who fights over New Biz in the Hood?
For the defence
The Sentimental Softie
“You came to feel something, and you will.”
Read their case For the prosecution
The Popcorn Loyalist
“Big screen, big feelings, no apologies.”
Read their objectionThe split comes from the same five-axis model used by the test, not audience ratings or review sentiment.
Taste neighbourhood
Nearby on the taste map.
TMDB supplies the candidates. CriticWise reorders them by craft, strangeness, prestige, emotion, and pace.
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Where it lives
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Names above the title
The people responsible.
Cast & crew
Directed by
Mohamed Hamidi
Written by
Khaled Amara · Mohamed Hamidi · Michaël Souhaité
Gilles Lellouche
Frédéric Bartel
Malik Bentalha
Samy
Sabrina Ouazani
Leïla
Camille Lou
Élodie
Anne-Elisabeth Blateau
Sidonie
Loïc Legendre
Gilou
Hugo Becker
Mike
Court is in session
Put New Biz in the Hood on trial.
Two incompatible taste archetypes. One film. Read the arguments, then issue a completely binding cultural ruling.
The prosecution The Popcorn Loyalist
“The strings are showing.”
Every cue tells you exactly what to feel and when, leaving sentiment to do the work character should have done.